With social media, the emergence of local search along with the rise of mobile phone use has been a growing behavioral trend through advances in information technology. Marketers are in need of IT solutions that represent the intersection of marketing behavior, information technology and culture in a demanding and fast-moving marketplace.
The market strategy, production tools and processes must be realigned to meet this important requirement. What’s next on the path to success? A complete realignment of marketing strategy, production tools and processes.