With social media, the emergence of local search along with the rise of mobile phone use has been a growing behavioral trend through advances in information technology.  Marketers are in need of IT solutions that represent the intersection of marketing behavior, information technology and culture in a demanding and fast-moving marketplace.

The market strategy, production tools and processes must be realigned to meet this important requirement.  What’s next on the path to success?  A complete realignment of marketing strategy, production tools and processes.

In addition to Tech Zones, the Conference features marketing-specific tracks:

  Marketing Technology

  Social Business

  Mobile Business

  Content Delivery