The Social Business Track covers the many ways in which the social business market is shaping up, where it is going in the foreseeable future, and how you can use it to your advantage.

Wednesday, June 13

9:15 AM - 10:00 AM

Shared Business Services: Making Merck "Smaller"
Robert Maguire, Executive Director, Enterprise Portal & Support Services, Merck

Learn how Shared Business Services at Merck is using their Enterprise Portal Sync to connect with employees, clients and partners to reduce the size and complexity of the world we work in.
● How to use a user experience driven approach to design a social media driven enterprise portal.
● How to derive benefit from social media in a global service organization by connecting to your employees individually and giving them a voice.
● How to reach the tipping point in a professional community in a global organization.
● How to successfully partner with Legal and Privacy to turn social media from a risk for the corporation into a social media risk mitigation solution.
● How to use social media in an enterprise portal to make your clients more productive.

9:15 AM - 10:00 AM

Social Workplace Market Overview 2012
Jarrod Gingras, Analyst, Real Story Group

In this session we share with you insights from our research practice on exactly how the Social Workplace market is shaping up and where it is going in the foreseeable future. This is a highly dynamic and quickly changing market with new start-ups fighting for attention alongside the likes of Oracle, Microsoft and IBM. However, there is a lot of confusion at the moment as the various vendors publish similar sounding marketing messages, making shortlisting for buyers a major challenge. We aim to provide you with some clarity, cut through the hype and enable you to better navigate the Social Workplace market moving forward.

1:00 PM - 1:45 PM

How to Conduct a Social Business Assessment
Jesse Wilkins, Director, AIIM International

This session describes a framework for conducting an assessment of an organization's existing social media usage. Learn the types of questions to ask, and how to look for unofficial or ad hoc social media usage.
● How to conduct a social media assessment.
● Inputs to, and outcomes from, the social media assessment.
● Specific information to gather from the assessment.

1:55 PM - 2:40 PM

What Comes After The Honeymoon Period: Getting to Phase Two Success with Social Business
Michael Yeomans, Senior Director, Communications, Alcatel Lucent

Executive-level discovery and buy-in process is complete. Employee adoption across the enterprise and around the world is complete. Social collaboration tools are working. Now what? With two years of experience leveraging social business, Alcatel Lucent has key learnings and best practices to share that demonstrate how enterprise collaboration is sustainable.
● Insight to those still in the discovery and adoption phase of engaging a social business solution.
● Provide new information to those early in the adoption phase on the long term strategies for sustaining the productivity and ROI.
● Sharing “what worked” for Alcatel-Lucent and pointing out what to avoid in adoption and deployment.

3:45 PM - 4:30 PM

The Gamification of Everything
Cora Hall, Digital Marketing Manager, AXA Equitable
Jim Wexler, EVP, BrandGames

“Gamification” is the process of using game thinking to solve problems and engage audiences. As consumers and workforces seek more engagement from experiences, games are an increasingly important platform. Just as most marketers now employ social media in some capacity, so too will game mechanics be used in years ahead.
● Learn how game-based learning enhances organizational performance by translating business processes into ‘learning by doing’ experiences.
● Learn why game dynamics matter.
● How games build brand relationships across the web, tablets and smartphones.

Thursday, June 14

9:15 AM - 10:00 AM

Get Social, Go Mobile
Sonny Ganguly, Chief Marketing Officer, WeddingWire, Inc.

The internet and social media have evolved into a multi-billion dollar industry, driving major changes in the way we search for and consume information.
● Learn which sites and social mediums matter the most to small and medium businesses.
● How to take advantage of the vast amounts of social communities and information out there.
● How to leverage online resources, social media, blogs and the next wave of technology to reach clients and customers online while also discussing the importance of mobile and its influence.

1:55 PM - 2:40 PM

Making Compliance and Social Media Play Nice Together
Matt Kelly, Editor, Compliance Week

Everyone knows employees can use social media foolishly and get companies into regulatory trouble. But how can companies encourage use of social media to further your business, and stay in compliance with regulatory requirements? This panel discussion explores wise social media policy: its creation, compliance and enforcement.
● How social media can be harnessed properly, rather than fall victim to companies' reflexive impulse to restrict use and create compliance risks.
● Hear from several in-house compliance officers on how they approach social media not as an innately bad thing, but a powerful business tool if used properly.
● Learn how to consider litigation risks and proper storage policy for social media content, and what regulatory regimes they should heed most while launching social media outreach.

1:55 PM - 2:40 PM

Design Considerations For Social Networks: Identity, Graphs, Streams & Social Objects
Mike Gotta, Senior Technology Solutions Manager, Enterprise Social Software, Cisco

How are new ways of sharing information and collaborating enabled through effective design of “social infrastructure” – what are the architectural building blocks? This session examines topics such as: how profiles enable co-creation of employee identity; and how social graphs, activity streams and social objects enhance community-building and social networking.
● Understand how technology helps enable social networking within the enterprise.
● How user experience needs influence  the design of social network sites and social networking services.
● Learn which new skills are needed within IT organizations.

2:50 PM - 3:35 PM

Social Media as Business Records
Carl Weise, Industry Advisor, AIIM International

With Social Media—Twitter, LinkedIn, Facebook and others—important business information can be created. What content are records of the organization and how can we capture, maintain and retain these important information assets for the protection of the organization?
● How to identify, with social media content, the difference between business records and other content.
● The strategies that organizations are using to protect important business information assets.
● The apps and archiving tools that can enable us to capture the important business records.